When my son and I were dining at Sushiro, I proclaimed that “we are coming back here again, not only because of the quality of sushi, but also because of their clever ordering system that makes the dining experience fun.”
He did not buy my hypothesis, but that’s ok. It’s usual. My point was that the table seats only have 1 tablet computer. My son owns it. What about me? Do I have to wait until he finishes ordering his favorite set? No worries. The tablet has a 2-dimensional code that turns my smartphone into another ordering device. Now, I also own the means to order my favorite set of sushi. Both of us could order simultaneously, and that made us happy.
Sushiro has been known for throwing more money into ingredients for better quality at the same price. But that wasn’t the only reason that the chain has been so flourishing. They’ve also been investing in updating their “digital menu”, or ordering system on their tablet computers. Their Next-generation Conveyor-belt sushi-ordering system—Digital Sushiro Vision received the Good Design Award in 2024.

【考察】美味しいのになぜ売れない?料理人が知らない”メニューの本質” ([Consideration] Why doesn’t it sell even though it’s delicious? The essence of the menu that chefs don’t know) by 永田ラッパ (Rappa Nagata) impressed me. Rappa explained perfectly the importance of menu planning in the restaurant business. I always appreciate reading the menu as if I were reading a poem or short story rather than the dining options that to be selected before the meal. After ordering my selections, I’d often tell the waiter, “May I keep the menu for a while? I would love to read more while waiting for the meal.” I imagine what the dining experience would be if I choose option B, option C, and so forth. Besides killing time until the food is served, that exercise will also help me decide what to order the next time, if there is a next time.

The rise and fall of Pizza Hut: A $5.7 billion collapse by Michael Girdley impressed me. In summary, Michael concluded that the inexpensive cheese and the hunger for a dining out experience grew the Pizza Hut chain. The rise of heavy-weight chickens and Domino’s Pizza killed them. A brilliant analysis.
Further analysis:
Are chickens getting bigger in size over the last few decades? Yes, 1 kg -> 4 kg, increased by fourfold.
Are pigs getting bigger in size over the last few decades? Yes, 90 kg -> 130 kg, increased by 44%.
Are cows getting bigger in size over the last few decades? Yes., 430 kg -> 620 kg, increased by 44%

























